Social Media Toolkit

Breastfeeding Awareness

August is National Breastfeeding Month, and it kicks off with World Breastfeeding Week.

While breastfeeding awareness is important year-round, for the month of August, we encourage you to promote breastfeeding awareness and education with your networks. In collaboration with Texas Health and Human Services Commission and the Texas Department of State Health Services, we've put together this toolkit with social media posts, resources, and graphics to help raise awareness about the importance and benefits of breast milk, while empowering and supporting all mothers in their breastfeeding.

These messages and links can be used as is, or they can be customized in any way that works best for your community by directing to your prevention program’s information.

Keep an eye on the Get Parenting Tips Facebook and Instagram feeds as well for more social media updates.

Dates to Remember:

Sample Social Media Posts

Hashtags:  #NationalBreastfeedingMonth #BreastfeedingAwarenessMonth #BreastfeedingAwareness #Breastfeeding #NewMom

  • Welcoming a little one can be exciting and exhausting, all at the same time. Whether you choose to breastfeed exclusively or not, know that every ounce of breastmilk you give your baby is a wonderful gift that helps with his or her growth and development. The benefits will last a lifetime. You’ve got this mom! Learn more: tinyurl.com/BF-MOM-GPT

  • Having a baby means big changes for everyone, and your partner and family are going to need you more than ever during this exciting (and exhausting) time. Having a supportive partner helps moms breastfeed longer, which means your baby will get more of the benefits of breastfeeding. Learn more: tinyurl.com/BF-DAD-GPT

  • Did you know breastfeeding supports a baby's immune system and protects against health issues ranging from obesity to diabetes? New studies show that breastmilk is rich in nutrients that help a baby's brain grow. Learn how: tinyurl.com/Baby-Brain-GPT
  • Do pacifiers interfere with breastfeeding? Learn more: tinyurl.com/Pacifiers-GPT
  • Did you know returning to work is the leading barrier to breastfeeding among working mothers? There are state and federal laws stating employers must provide enough break time and a clean, private place for breastfeeding employees to pump milk during the work day. Visit TexasMotherFriendly.org to find tips and tools like the Breastfeeding Guide for Working Moms to help talk with your employer!
  • DYK there's lactation support available for all new breastfeeding mothers through the Texas La Leche League? https://www.texaslll.org
  • WIC is a nutrition program for low-income pregnant, breastfeeding women and families with children younger than 5. Visit TexasWIC.org to see if you qualify for these services.
  • DYK Texas provides lactation support for all new breastfeeding mothers, regardless of WIC qualification? Learn more at:
    TexasWIC.org/breastfeeding
    Texas Lactation Support Hotline (24/7 breastfeeding assistance): 1-855-550-6667
    Texas Lactation Support Centers:
    Austin - Mom’s Place: 512-972-6700
    Dallas - Lactation Care Center: 214-670-7222
    Houston - The Lactation Foundation: 713-500-2800 (Option 1)
    McAllen - Lactation Care Center RGV: 956-292-7711
    San Antonio - Lactation Support Center: 210-207-7138
  • Did you know you have the right to breastfeed in public? Chapter 165, Texas Health and Safety Code states that a mother is entitled to breastfeed her baby in any location in which the mother is authorized to be. Learn more and download a license to breastfeed at: tinyurl.com/BF-Resources
  • DYK supportive fathers or other partners can help moms breastfeed longer? Learn more helpful breastfeeding tips at: tinyurl.com/BF-DAD-GPT
  • DYK breastfed babies get sick less often, have fewer ear and respiratory infections and have a 36% lower risk of SIDS? Learn more benefits of breastfeeding: tinyurl.com/BF-MOM-GPT

Sample Images

Right click and save to download.

Happy baby, looking up. Text: #BreastfeedingAwarenessMonth GetParentingTips.com
A mom breastfeeding her baby. Text: #BreastfeedingAwarenessMonth GetParentingTips.com
Bottles of milk in a refridgerator. Text: #BreastfeedingAwarenessMonth GetParentingTips.com
A mom breastfeeing her hid. Dad is kissing the baby. Text: #BreastfeedingAwarenessMonth GetParentingTips.com
Two moms breastfeeding their babies. Text: #BreastfeedingAwarenessMonth GetParentingTips.com
Horiontal banner with State of Texas Breastfeeding Support Center phone numbers for the 24/7 Lactation Support Line, Austin, Dallas, San Antonio, Houston, and McAllen.

Resources

State Breastfeeding Info

GetParentingTips.com (DFPS)

Texas Mother-Friendly Worksite Program (DSHS)

Texas WIC Breastfeeding Program (HHSC)

WIC-DSHS Community Breastfeeding Support

  • Texas WIC Breastfeeding:
    https://texaswic.org/breastfeeding
  • Texas Lactation Support Hotline (24/7 breastfeeding assistance): 1-855-550-6667
  • Texas Lactation Support Centers:
    • Austin - Mom’s Place: 512-972-6700
    • Dallas - Lactation Care Center: 214-670-7222
    • Houston - The Lactation Foundation: 713-500-2800 (Option 1)
    • McAllen - Lactation Care Center RGV: 956-292-7711
    • San Antonio - Lactation Support Center: 210-207-7138

Local Breastfeeding Info

National Breastfeeding Info