Social Media Toolkit

Safe Sleep Awareness

March 10-16, 2024 is Safer Sleep Week. This week we encourage you to promote Safe Sleep Awareness with your networks. Our goal for this week is to reach as many individuals as possible to equip families with knowledge and resources to support safe sleep practices for infants in Texas. 

This toolkit includes daily messages to use in promoting Safe Sleep awareness, resources, and sample Safer Sleep Week posts.

These messages and links can be used as is, or they can be customized in any way that works best for your community. Thank you for continuing to support the children and families that live, work, and play in your communities.

Dates to Remember: March 10-16, 2024


Sample Social Media Posts

Hashtags: #SafeSleep #SaferSleepWeek #SafeSleepAwareness #GetParentingTips 

Safer Sleep Week

Safe Sleep Best Practices  

  • Do you know the difference between SIDS and SUID? Learn what pediatrician Dr. Booth says about it here: http://tinyurl.com/SafeSleepQA 
  • All babies should sleep alone in their crib and here’s why: http://tinyurl.com/SafeSleepQA 
  • DYK you can practice safe sleep by room-sharing. Room-sharing is when the baby sleeps in the same room with you in their crib or newborn bassinet, but not in your bed. Learn more here: http://tinyurl.com/PeaceSafeSleep 
  • Pacifiers may help protect against SUID and are safe for babies to sleep with. It’s important to make sure you only give your baby a pacifier without any attachments. Cords or baby toys on the end of pacifiers could be a choking hazard. Learn more here: http://tinyurl.com/SafeSleepQA

Sample Images

Right click and save to download.

Do you know the difference between SIDS and SUID? GetParentingTips.com
SUID stands for Sudden Unexpected Infant Death and is the term used to describe when a baby who is less than one year old dies unexpectedly with no obvious reason. GetParentingTips.com
When no cause can be pinpointed, even after a full investigation and autopsy, but the infant was found unresponsive after being laid down to sleep, the death is considered a case of sudden infant death syndrom or SIDS. SIDS is one type of SUID. GetParentingTips.com
What Should go in the crib with your baby? GetParentingTips.com
Babies should sleep alone on their back with nothing in the crib with them. GetParentingTips.com
Can babies sleep with Pacifiers? GetParentingTips.com
Sleeping baby wearing a pink top. Text: Babies should always:  sleep alone, on their back, in an empty crib. GetParentingTips.com
Smiling baby. Text:Babies should always:  sleep alone, on their back, in an empty crib. GetParentingTips.com
African American baby sleeping in a crib. Text: Babies should always:  sleep alone, on their back, in an empty crib. GetParentingTips.com
Baby sleeping with arms overhead. Text: Babies should always:  sleep alone, on their back, in an empty crib. GetParentingTips.com
Dad kissing baby tenderly. Text: Learn safe sleep tips: GetParentingTips.com
Baby sleeping in a crib. Text: Babies should always:  sleep alone, on their back, in an empty crib. GetParentingTips.com

Social Media Examples

If you use the sample posts provided on this page, the links will usually auto-populate imagery and text. Consider breaking up text into multiple lines for visual appeal. Examples:

Baby in a crib.

Baby sleeping contentedly.

Resources