Social Media Toolkit

Strengthening Families

We’re kicking off the new year providing you with tools and resources to help strengthen Texas families! For the month of January, the PEI Communications Team has crafted content designed to give caregivers the tools and resources to help strengthen their families and help children thrive. This content can be shared on your organization’s websites, social media channels, and with your community - not only this month, but year round.

  • The sample messaging can be used as is, or it can be customized in any way that works best for your community. For example, if your agency has specific local resources, or if your agency has a specific prevention program, consider replacing some of the Get Parenting Tips website links with links to your program’s information.
  • There are some sample GetParentingTips.com branded social media image designs included in this toolkit that you are free to share on your socials and with your networks.

This toolkit is compiled using the Five Protective Factors, which provide strategies that help us:

  • Re-envision how to strengthen families as a unit
  • Build positive relationships between children and adults who care for them
  • Mitigate the risks that lead to child abuse and neglect

Weekly Themes Based on the Five Protective Factors:

  • Week One: Parental Resilience
  • Week Two: Social Connections
  • Week Three: Concrete Supports
  • Week Four: Knowledge of Parenting & Child Development
  • Week Five: Social & Emotional Competence of Children

Clipboard showing the five protective factors
Image Credit: Children’s Trust Fund Alliance


Sample Social Media Posts

Pick articles that reflect the age range and population you support, or link to your own resources.

Hashtags:  #StrengtheningFamilies #FamilyStrengthening #PositiveParenting #StrongFamilies

Week One: Parental Resilience

In January we’re focusing on strengthening families! Parenting isn’t easy, but resilience is key to helping keep your family strong. Learn more about positive parenting at: https://www.getparentingtips.com/popular-topics

Sometimes focusing on you is the best thing you can do. Take care of yourself so you can take care of your kids. Get parenting self-care tips at: https://www.getparentingtips.com/parents/parenting-stress-and-self-care

Disciplining your child is a critical component to parenting, but it's not always easy. Learn positive discipline techniques that are instructive and caring:

Single parent? You are not alone. Read this single mom’s story to learn some helpful single parenting tips:
https://www.getparentingtips.com/parents/relationships/my-story-as-a-single-mom

Children have better outcomes when their father is involved. Learn why at:
https://getparentingtips.com/kids/relationships/fathers-matter

Week Two: Social Connections

Did you know social connections are important to in helping you, your children, and your family thrive? Learn more at: https://www.getparentingtips.com/popular-topics/health.asp

Has your family's screen time increased? Digital device time has gone from a distraction to the way we work, learn, stay in touch, and cope. Learn how screens impact your family and get screen time parenting tips at:

The emotional impacts of bullying and cyber bullying can last a lifetime. Learn how to prevent bullying while keeping your kids confident and safe at: https://getparentingtips.com/tweens-and-teens/relationships/how-to-stop-bullying-and-cyberbullying

Get to know your neighbors on your block and check on them to see how they are doing. Learn more on how to build strong communities at: https://www.getparentingtips.com/pdf/parenting-resources/Strong-Communities-English.pdf

Find a parent support group or start one in your community. Search for local support at:
https://getparentingtips.com/local-support

Week Three: Concrete Supports

Texas has multiple resources to help support families in areas of need such as food, clothing, housing, transportation, child care, health care, and mental health services. Find local support in your area: https://getparentingtips.com/local-support

It’s not easy coming up with healthy breakfast, lunch, and dinner ideas for kids, day in and day out. Don’t worry, we've got you! Learn how to take the stress out of mealtime for all ages at: https://www.getparentingtips.com/kids/health/healthy-meals-for-kids

Need help affording child care? Contact your local Workforce Solutions to see if you’re eligible and to apply:
https://www.twc.texas.gov/directory-workforce-solutions-offices-services

Need help figuring out child care? Check out these tips on picking a childcare provider:
https://www.getparentingtips.com/parents/picking-a-childcare-provider-or-babysitter

Don’t be afraid to ask for help and reach out for support when needed! The Statewide COVID-19 Mental Health Support Line is available 24/7 toll free at (833) 986-1919: https://www.hhs.texas.gov/news/2020/03/hhs-launches-statewide-covid-19-mental-health-support-line

The Texas Youth Helpline provides free and confidential services to youth, their parents, and other family members of youth in crisis who need help finding a counselor, safe shelter, legal information, other local referral information, or just someone to talk to:

Texas 2-1-1 can help Texans connect with the services they need, available in English and Spanish. https://www.211texas.org

Trouble paying rent? Visit StopEviction.org to understand your legal rights, the eviction process, and steps you can take to protect yourself at: https://stoptxeviction.org

Week Four: Knowledge of Parenting & Child Development

Did you know research shows that children who receive affection and nurturing from their parents early on have the best chance of healthy development? Learn more at: https://www.getparentingtips.com/popular-topics/development.asp

Your baby's brain grows rapidly until about the age of 3. During this critical time, parents can do many things to promote healthy baby growth, including positive brain development. Learn more at: https://getparentingtips.com/babies/development/5-ways-to-help-your-babys-brain-grow

Kids are ready to potty train between 18 months and 3 years old. Timing is everything. Every child is different and will potty train when they are ready. Look for signs they are ready in this article: https://www.getparentingtips.com/toddlers/development/expert-tips-for-potty-training-success

Positive discipline is one aspect of positive parenting. It focuses on what you want your child to do, rather than on telling them what they can't do. GetParentingTips.com has some tips and tools to help you through difficult moments, which will help your child become more independent and able to control their behavior:

Week Five: Social & Emotional Competence of Children

Children thrive when parents provide not only affection, but also respectful communication and listening, consistent rules and expectations, and safe opportunities that promote independence. Learn more at:  https://www.getparentingtips.com/kids/development/raise-a-more-confident-child

If you're concerned your child may be struggling with a mental health condition, you're not alone. The stigma surrounding mental health disorders in children can lead parents to missing early warning signs and delay getting kids the help they need. Learn more at: https://www.getparentingtips.com/kids/health/kids-and-mental-health

Recognizing the signs and symptoms of mental health and having a sense of suicide awareness are important when raising kids. Knowing how to talk openly about it and get help can make a world of difference. Learn more at: https://www.getparentingtips.com/tweens-and-teens/health/talking-to-your-teens-about-mental-health-and-suicide-prevention

Children experience loss and grief in multiple ways. Since grief looks different for each child, it may be hard to tell what they’re feeling after a loss. This article can help you help a child who is grieving: https://www.getparentingtips.com/kids/health/5-ways-to-help-a-child-who-is-grieving

Take thoughtful action to prevent bullying by learning how to make your kid feel more confident at: https://getparentingtips.com/tweens-and-teens/relationships/how-to-stop-bullying-and-cyberbullying


Sample Images

Right click and save to download.

Strengthening Families. Positive parenting promotes positive outcomes. Family around a picnic table. GetParentingTips.com
Strengthening Families. Positive parenting helps children thrive! Dad and daughter high five. GetParentingTips.com
Strengthening Families. Parenting doesn't come with instructions. Positive caregiving help children thrive. Mom and daughter talking. GetParentingTips.com
Strengthening Families. Communication, connection, support, stress reduction, resilience & growth help build strong families. Parents talking with child. GetParentingTips.com
Strengthening Families. Positive parenting promotes positive outcomes. Family of four sitting around a coffee table. GetParentingTips.com
Strengthening Families. Positive parenting helps children thrive! Family of five sitting on a couch, smiling at a screen. GetParentingTips.com

Resources

GetParentingTips.com

Children’s Trust Fund Alliance

https://ctfalliance.org/protective-factors

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