In FY 2016, PEI revitalized its Help for Parents, Hope for Kids campaign. The campaign works to give parents the knowledge and resources they need to be successful parents and, ultimately, prevent child abuse and neglect. PEI added hundreds of new resources and four animated videos to the website, and ran TV ads promoting the campaign statewide for one month and online/mobile advertising for five months. Some of the online advertising was targeted at water safety for children.
During the five months of the media campaign, more than 255,316 people visited the website, consuming more than 432,431 pages of information or videos. Help and Hope education videos were viewed approximately 1,000,000 times on the campaign's Facebook page, 4MyKid.
In FY 2016, PEI ran online/mobile advertising for the Room to Breathe campaign, which focuses on safer sleep for babies. As a result, more than 70,557 people visited the website and viewed 80,029 pages of information or videos. Plus, PEI created a new TV ad and several animated videos for future use.
Healthy Outcomes through Prevention and Early Support (HOPES) Expanded
Project HOPES is a community-based program that brings child abuse and neglect prevention services to families with children from birth to 5 years of age. It focuses on community collaboration in high-risk counties and on increasing protective factors in families to reduce the likelihood of abuse. In FY 2016, Project HOPES expanded to eight new counties: Dallas, Harris, Jefferson, Lubbock, McLennan, Nueces, Taylor, and Wichita. This made services available in 16 Texas counties.